BE@RBRICK PEPSI.NEX × FOX (2007)
2007, where the Pepsi run began. PEPSI.NEX opened with designs from the Fox catalogue, setting the pattern every later campaign followed: one film studio, one drinks brand, one limited window. To this set.
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Promo series · 70%
Between 2007 and 2012 a run of BE@RBRICKs existed in Japan that were never sold in shops: they came attached to drinks bottles. Pepsi, Suntory, Lipton and C.C.Lemon used the figures as a giveaway – to get one, you bought the drink.
Almost all of them were made at 70%, which is 5 cm. That was no accident: small enough to hang from a bottle, large enough to carry a design.
Which is exactly why they are hard to find now. They never had a shelf price, were never reproduced, and resurface only through collections.
Series overview
2007, where the Pepsi run began. PEPSI.NEX opened with designs from the Fox catalogue, setting the pattern every later campaign followed: one film studio, one drinks brand, one limited window. To this set.
2008, and the best known of the Pepsi campaigns. Helmets and masks carry the small format unusually well – at 5 cm a stormtrooper stays unmistakable where a face would long since be illegible. To this set.
Also 2008, this time from the Warner Bros. catalogue. Two studio campaigns in one year shows how fast the line was running at the time. To this set.
2010, the third major studio in the run. Each campaign lasted only a few weeks, which capped the numbers from the outset. To this set.
2010, and the outlier: not a film studio but ZOZOTOWN, Japan’s large online fashion platform. The smallest set in the run, and so the hardest to complete. To this set.
2010, the first Gundam round. Mecha designs are engineered forms – plating, visor, colour division – and so transfer onto an angular body without loss. To this set.
2011, the sequel, and the only Pepsi licence to get a second round. The two Gundam sets together form the largest connected group of the promo era. To this set.
2012, and a change of drinks brand: Suntory rather than Pepsi, and a 3D treatment rather than a flat print. Technically the most involved set of the run. To this set.
2012, and the most unusual pairing of all: a tea drink and a British fashion label. Fred Perry’s laurel wreath is reduced enough as a graphic to work at 5 cm. To this set.
2012, and the close of the promo era. C.C.Lemon brought Kinnikuman, a manga classic – and after that the format ran out. What followed from 2013 were kuji lotteries rather than bottle giveaways. To this set.
How ordering works
Every order ships from our warehouse in Germany.
Over 1,200 Bearbricks are available for immediate delivery.
Check out in a few steps with trusted payment methods.
Orders placed by 2:00 PM on weekdays (11:00 AM on Saturdays) ship the same day with DHL.
Germany in 1 to 2 business days, other EU countries in 2 to 4, always with a tracking number.
Not happy? Send it back free of charge within 30 days.
Questions and answers
Shipping, returns and authenticity at a glance.
Ask our teamOrder before 2:00 pm on a weekday, or before 11:00 am on a Saturday, and it goes out with DHL the same day. From there, reckon on 1 to 2 working days inside Germany, 2 to 4 for the rest of the EU, 3 to 5 for the United Kingdom, and 5 to 10 for the USA and Canada. A tracking number reaches you either way, so you can follow the parcel rather than wonder about it.
Nothing, on orders from €75 within Germany and to the EU countries we deliver to. Below that the flat rate is €4.90 within Germany and from €7.90 elsewhere in the EU. Orders to the United Kingdom ship for €11.90 and start at €165, and the USA and Canada are priced by parcel weight from €26.49. For those three, customs duty and import tax are settled by us, so nothing further is charged when the parcel arrives. Every rate is listed on our Shipping & Returns page.
Send it back. You have 30 days, and the return costs you nothing: message us by phone, email or chat and a prepaid DHL label comes back to you. Once the figure reaches us we refund the full purchase price, and that includes whatever you paid for shipping in the first place.
At 200% and above — 100%+400% sets included — Zaiser Art Gallery issues a separate certificate of authenticity for your records, on top of the manufacturer packaging. We stock nothing but genuine Medicom Toy, and the certificate is how we put that in writing.
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MyBearBrick.de is operated by Zaiser Art GbR (Zaiser Art Gallery), a specialist in designer toys and contemporary art based near Stuttgart, Germany. We offer one of Europe's largest selections of authentic Bearbrick figures by Medicom Toy – over 1,200 models, each verified for quality and authenticity. From limited editions and artist collaborations to rare collectibles and sought-after series, we bring Japan's most iconic design objects directly to your doorstep. As one of the first authorised European retailers, we receive early access to new releases and provide every Bearbrick 200% and above with a certificate of authenticity. Whether you're just starting your collection or hunting for that one missing piece – we're here to help.
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