
Medicom Toy
BE@RBRICK Sooty the Bear [Kellogg's Puffa Puffa Rice] (400%)
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Why collectors order from MyBearBricks.de
Free delivery from €75 within Germany and the EU – dispatched from our own warehouse
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30 days to decide – returns are free, refunds are complete
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Product details
Product description
Sooty is a British hand puppet that Harry Corbett bought in a souvenir shop on Blackpool North Pier in 1948 for seven shillings and sixpence. It was called "Teddy" at first and meant for his sons David and Peter; the black ears are what turned it into Sooty. Corbett won the BBC talent show "Talent Night" with him in 1952, and "The Sooty Show" followed in 1955, going on to become the longest-running children's programme in the world. Sweep joined in 1957, the panda Soo in 1964.
In 1973 Kellogg's signed the silent magic bear as the mascot for Puffa Puffa Rice. The partnership ended in 1975 when the cereal was pulled from shelves, and it is that short episode the figure commemorates.
The design stays severely simple: the body a solid bright yellow, the ears black. Pink-rimmed eyes with black pupils, a small black snout. Across the back, in white, reads "Kellogg's Puffa Puffa Rice".
At 400% it stands 28 cm, and the large unbroken field of yellow is what carries that scale — a busy print would not need the size; this design does.
For collectors with a soft spot for British television history.
Specifications
- Manufacturer: Medicom Toy
- Height: 28 cm (400%)
- New in original packaging
- with Certificate of Authenticity (CoA) from Zaiser Art GbR
Authenticity features
Authenticity hologram Holographic security feature on the packaging with visual effects and sequential production number.
Certificate of authenticity from Zaiser Art gallery Individual certificate of authenticity for all Bearbricks 200% and above with authenticity guarantee from the art gallery.Official copyright and trademark notices
This product is an officially licensed collectible by Medicom Toy.
BE@RBRICK™ & © 2001-2026 MEDICOM TOY CORPORATION. All rights reserved.
Mandatory consumer information
3-22-5 Uehara, Shibuya-ku, 151-0064 Tokyo, Japan
+81 (0) 3-3460-7555 • [email protected]
Gabriele-Münter-Str. 22, 73760 Ostfildern, Germany
+49 (0) 711 84940172 • [email protected]
- EU safety standards met
- Age recommendation: 15+ years (small parts, choking hazard)
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Frequently Asked Questions (FAQs)
Does it arrive ready to display, or do I need to assemble it?
It arrives ready. Medicom Toy assembles every figure at the factory, so the piece you unbox is the finished article — no parts to fit, no seams to press together, and no chance of marking the paintwork while you handle it. Take it out of the box and it can go straight onto the shelf.
What box does it ship in?
Yours comes in the official Medicom Toy box it left the factory in — the exact packaging listed in the specifications above. Collectors treat that box as part of the piece, and an intact one makes a real difference if you ever resell, so we never ship it bare: it travels inside a second outer carton with padding, which is what absorbs the knocks in transit.
What is it made from, and how should I look after it?
ABS plastic, unless the specifications above say otherwise. Looking after it is mostly about dust: a soft dry cloth, used gently and fairly often, is all it needs. Chrome finishes show fingerprints badly, so handle those with cotton gloves if you have them. Keep the figure out of direct sun and away from damp rooms — both attack the colour and the material over time, and a faded piece loses value as well as looks.
When will it leave, and when will it reach me?
Order before 2:00 pm on a weekday, or before 11:00 am on a Saturday, and it goes out with DHL the same day. From there, reckon on 1 to 2 working days inside Germany, 2 to 4 for the rest of the EU, 3 to 5 for the United Kingdom, and 5 to 10 for the USA and Canada. A tracking number reaches you either way, so you can follow the parcel rather than wonder about it.
What will delivery cost me?
Nothing, on orders from €75 within Germany and to the EU countries we deliver to. Below that the flat rate is €4.90 within Germany and from €7.90 elsewhere in the EU. Orders to the United Kingdom ship for €11.90 and start at €165, and the USA and Canada are priced by parcel weight from €26.49. For those three, customs duty and import tax are settled by us, so nothing further is charged when the parcel arrives. Every rate is listed on our Shipping & Returns page.
How can I pay?
PayPal, Klarna if you would rather pay on invoice, Apple Pay, Google Pay, or a card — VISA, Mastercard and American Express are all accepted at checkout.
What if it is not what I hoped, or it arrives damaged?
Send it back. You have 30 days, and the return costs you nothing: message us by phone, email or chat and a prepaid DHL label comes back to you. Once the figure reaches us we refund the full purchase price, and that includes whatever you paid for shipping in the first place.
Does it come with proof that it is genuine?
At 200% and above — 100%+400% sets included — Zaiser Art Gallery issues a separate certificate of authenticity for your records, on top of the manufacturer packaging. We stock nothing but genuine Medicom Toy, and the certificate is how we put that in writing.
Do the bigger sizes differ from the smaller ones?
In articulation more than in quality — Medicom Toy builds all sizes to the same standard. What changes is the joints and the canvas. At 400% and 1000% the arms and legs generally turn on a single plane, while the surface area gives artists far more room for fine detail. Drop to 100% or 200% and you often get ball joints instead, which let the limbs move more freely.

![Bearbrick Sooty the Bear [Kellogg's Puffa Puffa Rice] 400% schräg](https://i0.wp.com/mybearbricks.de/wp-content/uploads/2025/12/bearbrick-sooty-the-bear-kelloggs-puffa-puffa-rice-400-schraeg.png?fit=1200%2C1200&ssl=1)
![Bearbrick Sooty the Bear [Kellogg's Puffa Puffa Rice] 400% mit Verpackung](https://i0.wp.com/mybearbricks.de/wp-content/uploads/2025/12/bearbrick-sooty-the-bear-kelloggs-puffa-puffa-rice-400-mit-verpackung.jpg?fit=1200%2C1200&ssl=1)
![Bearbrick Sooty the Bear [Kellogg's Puffa Puffa Rice] 400% Rückseite](https://i0.wp.com/mybearbricks.de/wp-content/uploads/2025/12/bearbrick-sooty-the-bear-kelloggs-puffa-puffa-rice-400-rueckseite.png?fit=1200%2C1200&ssl=1)
![Bearbrick Sooty the Bear [Kellogg's Puffa Puffa Rice] 400% Echtheitsmerkmale](https://i0.wp.com/mybearbricks.de/wp-content/uploads/2025/12/bearbrick-sooty-the-bear-kelloggs-puffa-puffa-rice-400-echtheitsmerkmale.jpg?fit=1200%2C1200&ssl=1)
![Bearbrick Sooty the Bear [Kellogg's Puffa Puffa Rice] 400% Herstellerbild 1](https://i0.wp.com/mybearbricks.de/wp-content/uploads/2025/12/bearbrick-sooty-the-bear-kelloggs-puffa-puffa-rice-400-herstellerbild-1.png?fit=1100%2C1100&ssl=1)
![Bearbrick Sooty the Bear [Kellogg's Puffa Puffa Rice] 400% Herstellerbild 2](https://i0.wp.com/mybearbricks.de/wp-content/uploads/2025/12/bearbrick-sooty-the-bear-kelloggs-puffa-puffa-rice-400-herstellerbild-2.png?fit=1100%2C1100&ssl=1)















![Bearbrick Sooty the Bear [Kellogg's Puffa Puffa Rice] 400% schräg](https://i0.wp.com/mybearbricks.de/wp-content/uploads/2025/12/bearbrick-sooty-the-bear-kelloggs-puffa-puffa-rice-400-schraeg.png?resize=150%2C150&ssl=1)